For businesses, especially ones with limited marketing budgets, websites and proper internet marketing strategies can make a world of difference. In working with many different businesses and organizations, I have grown to see there are only really a few types of marketing sites. Is yours a business card, a brochure or a salesperson?
The Business Card
These are the websites that seem to be made because “we were told we had to have a website.” These often have the most basic of features, like a business card. They will have a few pages that cover the basics with pages like about us, contact us, our products, and not much more. http://www.garrettyouthsoccer.org/
Brochures are meant to look good, grab someone’s attention, and give some detailed information. These are the pretty looking sites that you see that have all the bells and whistles with a small amount of content. They may have the basics plus another 10-15 pages. Some will have more, but they are built for the experience. http://mountaindew.com
Salespeople in good organizations are constantly receiving training. They are the face and voice for the business. Websites with a deep, rich base of knowledge (content) that also give that great experience for the visitor are like the salesperson. There will be many pages and many more as time goes on. The site is given the tools and materials to be successful. http://www.physiciansinteractive.com/
So, which describes your site? Which one would you like for it to be?
Like most things in business, a website is only as good as the effort and expenditure you put into it. If you leave your business card on a counter or bulletin board, how likely is it that you will get business from that? Same thing goes with a flyer. These tactics work well with some industries, but would you expect to make a $20,000 sale this way? Or, how about $100,000 in sales per year?
The best websites out there are like salespeople. They are constantly being fed updates on products and changes in the market. They give all the answers you need to make an informed decision whether or not your product or service is the right one for them. These sites will also be best for Search Engine Optimization and tie-ins to your other marketing efforts.
Get to thinking about your website. Is it doing what you want it to do?
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