Two weeks ago, Klout launched brand pages with Red Bull being its first. These brand perks have top 1000, top 100 and top 10 lists, with prizes for the further you get being all the more exciting. The rewards are based upon the number of +K you are given for influencing others in a given category.
With Klout starting off Red Bull as a new topic, it set off an environment of competition to race to the top. On Red Bull’s brand page, they released their perks at set intervals, two of which have yet to be released. The top 1000 receive a 4-pack of Red Bull Total Zero. The Top 100 are set to receive unspecific Red Bull gear (T shirts?). The top 10 get a VIP experience at one of the premiere Red Bull events, such as Red Bull Flugtag, Red Bull Soapbox Race, Summer X Games, Red Bull King of the Rock or Red Bull: New Year.
By day 3 of the page’s release, I was in the top 10 list and I have worked to stay there since. [Explains the lapse in blog posts. 😉 ]
Why do it?
I grew up in a generation where skateboarding became mainstream and Tony Hawk went from who? to legend. Old school movies were dedicated to BMX and skateboarding as outsider culture. When I was younger, I couldn’t develop the skateboarding skills, but I sure bruised myself trying to race BMX at Rockhill Park. It would be a once-in-a-lifetime opportunity to get to see the Summer X Games. That is where I would want to go. It would be up there with the sporting events I have been able to attend that were dreams of mine as a kid like the Indy 500, a Formula 1 Race, and a Notre Dame football game. Mix that with a brand that I have been fond of (consuming Red Bull product for years) and it makes it all the more surreal of a dream.
How to help
If I have influenced you at all on the topic of Red Bull and you want to help me reach this goal of staying in the top 10, here is the Red Bull Link. You’ll need to have a Klout account, which is simple to set up if you have Facebook or Twitter.
What people do to win
I will certainly go into greater detail on this once the Top 10 perk is released. What I can say is that there appears to be no limits to what people are willing to do. I have had conversations with my friend and co-worker Kevin Mullett about this topic. Each person has their own level of being comfortable in what they are doing. There are things that Kevin will not do that I will try. Many other issues such as online reputation and use of a brand come into play here as well, which is a whole other discussion not about Red Bull.
[None of the following describes my own actions!] I’ve seen big Twitter accounts with little connectivity to their “followers” and people creating fake Klout accounts to try to get ahead. I’ve seen others do pay advertisements for people to push a +K button. We’ll see in the end what pays off. More details in the future!
One very cool thing that has come out of this is new connections to a group of people who I have not communicated with before. [Red Bull brought us together. How cute! 🙂 ] This is expanding my network and creating new visibility to my accounts. It is also showing me what strategies people are implementing. So, this is creating a new micro-community like other Klout perks have in the past like Falling Skies has, for example!
Have you been participating in this? Have an opinion? Leave a comment!