Person of Interest screen wipe from Klout Perks

I received this Screen wipe from Klout Perks as part of the promotion of the TV show Person of Interest. As far as a perk from Klout goes, this was a little bit of a disappointment at first. It took a long time from signing up for the perk until it actually arrived, and when it got here it was tiny – smaller than a business card.

I do have to admit that this is a free promotion item that I received for doing very little. With that in mind, I would have never bought a screen wipe for my mobile device. And, it does work very well, and sticks rather securely to the back of my Droid X without an issue. So, it does work like it should.

From a marketing standpoint, I had probably tweeted about this once and now this post will go out to Facebook and Twitter. I don’t think if anyone will ever notice the Person of Interest screen wipe attached to the back of my phone though. I guess it is worth a test. I’m not sure if the ROI on this promotion would be worth it. I’m sure it wouldn’t be too hard to convince a company to do a promotion like this if they are sold on impression-based advertising. For the 50 cents they have spent on me there will be thousands of impressions generated.