GetGlue : Incentivizing Timely Media Consumption 1


GetGlue LogoOne of my goals for this year is to extend my participation social channels from what I was doing in 2011. One tool/site that I started looking at in 2011 was GetGlue.

Here’s what GetGlue has to say about what it does:

GetGlue is a social network for entertainment. Users check-in and share what they are watching, listening to and reading with friends; get fresh recommendations, exclusive stickers, discounts and other rewards from their favorite shows and movies.

GetGlue is a recognized leader in social television and second screen applications. GetGlue has 2M users that checked-in over 100M times in 2011. 75 major networks and 10 movie studios use GetGlue to promote their shows and movies to fans.

How it works

Droider Sticker from GetGlue

Droider Sticker from GetGlue

The basic model is that you check-in when you are consuming some media or thinking about some task. So, you can watch The Office on TV, or listen to the latest Coldplay CD, or watch a new Star Wars in 3D flick. You can also say you are thinking about Blogging, on turntable.fm, in a meeting, or going to sleep. You check in 5 times and you get a sticker for that topic. Check in more and you get additional Fan stickers after you like the topic. There are also special “event” type stickers that you can earn as well (these are what I’m going to focus on). Unlike badges from other services such as FourSquare, Gowalla, etc., GetGlue will actually send you out a sheet of printed stickers once you reach 20 unlocked stickers.

It’s a lot like Elementary School

4th Quarter of the Superbowl Sticker from GetGlue

4th Quarter of the Superbowl Sticker from GetGlue

You remember. Do something good on a paper and your teach draws a smiley face or puts a sticker on your paper. This is positive reinforcement for doing something good. That is exactly what GetGlue is doing. While it rewards you a sticker for ton of different things, it sets up a number of things that you can unlock using only one check in.

These one time check in rewards give the instant gratification without all the work. Oh, and I am sure you can guess what types of things are targeted on GetGlue for these instant rewards. These are primarily new show or opening weekend, one-time events that you can get these special stickers for. (See my SuperBowl example.)

 Final Words

Like I’ve said, I’ve been pretty excited about GetGlue for a while. And, now that I thought about it a bit more, I think it is a very smart model for rewarding timely media consumption. How many ways are there to get people to take action? Tons, but how much more success will you have when their choices are rewarded or validated. The numbers will shoot right up. With quality sponsors/partners/advertisers this should be a successful outlet as long as the levels of interest can be maintained for new users.