One of many annoyances out on social media channels is when people start blasting out tons of posts or tweets in a row. I may not want to read all the items that person has blasted out and it clutters things up. That’s one thing that Bufferapp fixes!
Bufferapp does what its name implies. It is an application that creates a buffer of posts for your Facebook and Twitter accounts. It allows you to spread out the pieces of content you wish to share to targeted times throughout the day and into the next if necessary. This auto scheduling works very well and with the free account, you can get out plenty of posts at a time and let them go on their own. You can upgrade to a paid account and get more posts in your buffer as well as adding more accounts.
Bufferapp also has a pretty good tracking system. It keeps track of all the buffered content and tells you on Twitter the number of clicks on the buffered link. It also tells how many impressions were made through your posting and retweets.
How to get items into your Buffer
There are a few ways to get items into your Buffer. My favorite way is use the browser-based applications. In Chrome it is a simple push of a Buffer icon to trigger the start. Then you can check the post. Decide if you want it to go to your linked Twitter and/or Facebook accounts and add it to Buffer. It is pretty slick. With the Chrome Extension, you can also click on a Buffer icon that appears in Twitter posts to buffer those items as well. The same thing appears to happen in Google Reader as well.
There is also a Bufferapp available to download for your Android mobile device or phone on the Android Market. Sorry, nothing is available yet for the iUsers yet.
Bufferapp is also a channel that can be fed through an IFTTT recipe. (I’ll have to explain this in another post. 😉 )
There are several great uses for Bufferapp that I won’t get into. What I like the most is the ability to auto schedule sharing posts on Facebook and Twitter and how they have covered most of the platforms with their technology. The scheduling will both keep you from being one of those who blasts things out once a day and reach your people when you want to reach them instead of when you’re available to push buttons. This s one of the great tools that I have used over the last few months.